# Kristjan Toop — Fractional Growth, CPO & CMO Advisor

> I work with tech companies as a fractional Growth Leader, CPO, or CMO. My focus is building growth engines, shaping products, and driving go-to-market execution. I combine strategy and leadership with hands-on implementation, helping teams grow faster and smarter.

> ## Services
- Fractional Growth Leadership: Design and run growth systems (AARRR, ICE, ABM, experiments) for measurable results.
- Fractional CPO: Define product vision, prioritise roadmaps, lead discovery, and align product with growth.
- Fractional CMO: Set up scalable marketing systems — ICP, positioning, ABM, inbound, and agency/team alignment.
- Team Enablement: Train and align marketing, product, and sales to continue growing after my involvement.

## Selected Projects
- GaaSAI (Growth-as-a-Service AI): Built an AI-driven Growth Playground with ICP, service mapping, and experiment design. https://gaasai.com/
- Ybil.io (Transport & Logistics SaaS): Growth and product advisory, acted as interim Product Manager. Supported eCMR and TMS development, roadmap facilitation, and GTM setup. https://ybil.io/
- Fintech Scale-up Estateguru.co: First marketing hire transitioned to retail investing product lead later Head of Growth, scaled reach to 160,000+ investors across Europe, driving €800M+ in investments. Connected product–marketing strategy and built systematic growth foundations. 

## Ideal Clients
- B2B, B2C SaaS and tech startups in early or growth stage
- Companies needing senior product or marketing leadership without full-time CPO/CMO hire
- Founders seeking structured growth, product–market fit, and repeatable GTM execution

## Contact
- Email: kristjantoop@gmail.com
- LinkedIn: https://www.linkedin.com/in/kristjantoop/

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> Unless stated otherwise, all text and content © Kristjan Toop.
You may reference or summarise with clear attribution: “Kristjan Toop (kristjantoop.com)”.

_Last updated: 2025-09-04_


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